Teva

Metadata:
Shoot: Teva
Location: My Studio
Subject: Live Better Stories
Length Of Shoot: 1 Week

Xerox

Metadata:
Shoot: Xerox
Location: Fast Ashley’s NY
Subject: Xerox Copiers
Stylists: Megan Caponetto
Length Of Shoot: 3 Days

Chevron Let’s Go Further

Metadata:
Shoot: Chevron
Location: Salt Lake City Utah
Subject: Let’s Go Further
Length Of Shoot: 5 days

DAY 1
We shot at Kenworth in their back lot. The interior of the engine was shot at this location.

DAY 2
There is a fourth advertisement that was shot in this office space.

DAY 3
We spent the day shooting at a construction site.

DAY 4
The first advertisement displayed was shot on these corn fields.

DAY 5
Quite a bit of the video footage was shot on the last day at a truck stop.

Absolut

Print Tear

Metadata:
Shoot: Absolut
Location: My Studio
Subject: Absolut bottle and a grid of party items
Stylists: Kevin Crafts and Molly Findlay
Length Of Shoot: 2 Days

A couple of set shots.

Time Magazine Flag

Print Tear

Final Image

Metadata:
Shoot: Time Magazine
Location: My Studio
Subject: Flag Constructed out of 226 wallets
Stylists: Hiroshi Yoshida
Length Of Shoot: 1 Day

Here is a stop motion video that was shot as we deconstructed the flag. The images are loaded backwards.

Set Shot

Time Magazine

Print Tear

iPad Tear

Metadata:
Shoot: Time Magazine
Location: Costco
Subject: Extreme Couponing
Stylists: Hiroshi Yoshida
Length Of Shoot: 1 Day

Set Shot

Esquire Car Of The Year 2011

Hero Print Image

Metadata:
Shoot: Esquire Car Of The Year 2011
Location: Infineon
Subject: Audi A7
Length Of Shoot: 1 Day

A shot of the location.

We used suction cups and c-arms to rig the spinning tire shot.

We played with shooting on a Go Pro camera from a remote control car and helicopter. Here are some of those outtakes.

Dwell

Metadata:
Shoot: Dwell Our Daily Spread
Location: My Studio
Subject: Breakfast, Lunch, and Dinner
Length Of Shoot: 1 Day

We created stop motion videos of each image.

TIME Magazine

Metadata:
Shoot: Time Magazine Cover
Location: My Studio
Subject: The Constitution
Stylists: Nissa Quanstrom
Length Of Shoot: 1 Day

These are a couple of alternate covers.

A few shots around set.

Wine Stains for Pop Up magazine

This was my presentation for Pop Up Magazine’s Wine issue at SFMOMA.

I love wine, photography, and statistics.
This is a valueless look at my consumption and beyond.

2. That’s how many glasses of wine I used to prep for getting on stage tonight

20. Number of glasses of wine I consume in an average month.

Takes only 2.5 months for me to equal the average American’s annual wine consumption of 56. However…

My annual consumption of 192 glasses falls well short of:

533. The average annual consumption of a citizen of Vatican City.

Not so in state of Utah where it takes an average citizen 40 years to drink 4 years worth of Vatican City wine.

4,800. The number of glasses of wine I will drink over the next 20 years. Twice as much as Utah, in ½ the time.

15,840. The approximate number of glasses I still have the opportunity to enjoy before I die.

46,720. An adult lifetime’s worth of consumption based on recent health agency recommendations. Good news is that I’m lagging a bit…

If I drink one more glass of wine tonight, keep that pace for the rest of my life and throw in my wife’s consumption, we might well reach 200,000 glasses of wine over our lifetimes.

If I throw my parents and in-laws in, we just might surpass 500,000 glasses between the 6 of us…it takes India, a country of almost 1.2 billion people a full 5 hours to reach that mark.

Interestingly enough, India’s 1.2 billion citizens’ daily consumption closely approximates the volume of wine produced in the same time period by the Napa Valley region: 1,814,794 million glasses of wine a day.

Napa Valley’s production goes a long way to help supply San Francisco’s need for 72,800,000 glasses of wine annually.

Although massive, Napa’s production puts considerably less of a dent in the world’s annual consumption of 209.6 billion glasses of wine per year.